Playground Tech has evolved from a five-person startup into a fast-scaling tech company powering digital experiences for global brands. Named DI Gasell’s Fastest Growing Company in Sweden 2023 and ranked 6th in Deloitte Fast 50 in 2024, the company grew at a pace that left little room for inefficiency, especially within IT. And with an upcoming ISO certification, the need for structure, visibility, and formalized processes became more urgent than ever.
As co-owner and CTO, Sebastian Rosander was the one who felt this most clearly. He had become the person everyone turned to for equipment, approvals, troubleshooting, and ad hoc fixes. Eventually, it became obvious that the company’s momentum required a different foundation.
As Sebastian puts it:
“For a company that is scaling rapidly, there’s no way around it - you need a support system. Hardware can quickly become a major cost.”
This insight became the turning point that pushed Playground Tech to rethink how devices, processes, and daily IT operations were managed.
The Challenge: Turning ad-hoc processes into a scalable IT foundation
When Sebastian Rosander joined Playground Tech, the company was small enough that informal processes worked - until they didn’t. As the business grew rapidly, the informal, goodwill-driven way of handling hardware, purchases, and admin began to show cracks. IT processes weren’t broken, they simply couldn’t keep up with the company’s trajectory.
Fragmented purchasing that drained time and energy
With hardware purchases happening across credit cards, different tools, and ad hoc requests, IT spent hours every month chasing receipts, comparing prices, and manually chasing new equipment. Only two people were allowed to buy on behalf of the company, which created bottlenecks and constant context-switching for Sebastian and his colleague.
Hard to track, hard to trust
Without a centralized asset registry, no one had a clear picture of who had which device or where it was located - especially after remote work made home offices mini storage rooms. Devices moved around without documentation, and returning equipment during offboarding relied entirely on memory and manual follow-ups.
ISO certification raised the stakes
As Playground Tech moved toward ISO certification, the tolerance for ambiguity disappeared. They needed a reliable, auditable system for tracking assets, documenting ownership, and proving control. The existing ad-hoc approach was not only inefficient and it became a compliance risk.
Growth outpaced the structure that once worked
Introducing middle management added another layer of complexity. Team leads needed to purchase equipment for their employees, but the existing process couldn’t support delegation. The result was confusion, delays, and growing administrative strain on both IT and HR.
“Enough was enough. The admin burden and fragmentation made it impossible to maintain control. We needed a real system.”
The Solution: A modern IT foundation built for speed and clarity
Playground Tech chose Velory for its ability to bring order without slowing the company down. The platform’s modern experience, intuitive store, and seamless integration with Dustin - Playground Tech’s existing supplier - meant the team could centralize procurement without changing how they worked.
Within one week, Playground Tech was fully live. SSO was configured, the inventory imported, and devices assigned. Managers could immediately begin purchasing on behalf of their teams, reducing friction and giving IT the freedom to focus on higher-value work.
“The simplicity of the Dustin integration was huge for us. We didn’t have to change suppliers or rebuild processes - everything we needed was already in place.”
Velory also brought structure to offboarding. Devices were returned reliably, tracked end-to-end, and prepared for reuse or recycling. The visibility that had once been missing was now built into the daily workflow.
The Result: A predictable, efficient, and transparent IT environment
Velory has reshaped how Playground Tech manages hardware, purchasing, and lifecycle processes. What was once fragmented and manual is now consistent, scalable, and easy to maintain.
3x faster process for getting new equipment
What used to take a full week of back-and-forth - approvals, purchasing, coordination, and manual follow-ups - now takes just three days. Managers can handle purchases directly, removing IT bottlenecks and saving the team around 15 hours per month in administrative work.
And employees appreciate it. Playground Tech’s internal user satisfaction for Velory is now CSAT 100 (all-time), driven primarily by managers reporting how easy the process has become.
“The biggest win for us is that managers can now go into the store and buy hardware for their teams. That alone removed a huge amount of manual work.”
Full visibility and complete lifecycle control
Velory gives Playground Tech a unified, trustworthy view of every device. Assets are tracked from assignment to return, revealing hardware that had previously gone unnoticed, including equipment worth hundreds of thousands of SEK. What once depended on memory is now visible in seconds.
“There are probably a couple hundred thousand Swedish kronor worth of devices in circulation that we didn’t have full visibility on before we started using Velory.”
By championing this change, Sebastian not only solved his own operational burden, he equipped every manager with a smoother workflow and gave leadership the visibility they needed.
ISO-ready lifecycle governance
As Playground Tech moved toward ISO certification, Velory became the structure they needed to demonstrate control. The platform provides a complete asset registry, audit trails, permission-based purchasing, and lifecycle documentation - reducing manual work and giving leadership the confidence to forecast and plan accurately.
“Previously, I couldn't answer when someone last got a phone or when a laptop was purchased. Up to 20 employees you can manage. Beyond that, it’s impossible. Velory gave us complete clarity.”
"I would recommend Velory to any company that wants to focus on its core business and not spend time on internal administration, while still giving employees the best possible conditions to succeed in their work."
About Playground Tech
Industry: SaaS / Tech
Region: Sweden
Size: 45
Integrations: Microsoft Entra ID, Dustin
Favourite Velory Features: Store experience, Dustin integration, IT Asset Management
