LogotypeSign in

Universal Avenue rebrands to Velory and recruits key positions from both Spotify and PayEx.

Universal Avenue is announcing a total rebranding of the company together with a name change to Velory. Through the development process, multiple new key employees have been recruited.

Stockholm, Sweden, October 19, 2021 - Velory is an Employee Experience Platform that provides companies and their employees with Productivity-as-a-Service (PaaS), automating the purchase, management and support of hardware, software and services. By focusing on the needs and expectations of employees, companies can easily order, upgrade and manage all employees' assets and licenses. The need for a full overview and slick processes is more important than ever, when employees to a greater extent work from home, from another place or country. And focusing on a sustainable life cycle for all purchases is also high on the company's list of requirements, which is an important part of Velory's offering.

Universal Avenue was developed by offering digital solutions to small and medium-sized businesses through freelance sales representatives. In recent years, the company has refined its offering and is fully investing in its Employee Experience Platform. The brand and name change is part of the new long-term strategy with a stronger focus on employee-first.

– Velory is developed for our partners, their customers, and above all for their employees. The rebranding will largely focus more on the employees' needs and wishes, while we clearly show how we make it easier for IT and HR managers. Our partners see an increase in customer loyalty and customer satisfaction when they use Velory, and we will continue to strengthen those parts in the future, says Johan Lilja, CEO and founder of Velory. 

New recruits

In connection with the development of the new brand, Velory is strengthened with PJ Lindqvist (Head of Brand), Jenny Åberg Hüttner (Creative Director) and Marielle Björklund Poveda (Head of Marketing & Communications) from Soundtrap/Spotify, Kiarash Kiani (Head of Legal) from PayEx, Kalle Paulsson (Product Manager) from Bokio and Erik Pettersson (Product Manager Automations & Integrations) from Inrego. 

– We are in a dynamic phase where a lot is happening, and to be able to accelerate, we need to get the right skills. The experience that our latest recruitments bring in is incredibly valuable and a fantastic complement to the rest of the team to take Velory to the next level, says Johan Lilja.

Velory is expected to continue to recruit heavily over the next 12 months. Read more here.

About Velory

Velory is an Employee Experience Platform that provides companies and their employees with Productivity-as-a-Service (PaaS), and offers a cushy purchase experience of hardware, software and services. Velory also supports companies in becoming more sustainable in their operations. Employers get a unique overview of all the company's licenses and units, and employees are given greater freedom to optimize their work environment.

Since 2014, Velory has gained the trust of more than 30,000 companies to provide them with the tools they need to increase productivity and flexibility in IT-related expenses, devices and licenses. Velory currently has about 50 employees and is headquartered in Stockholm.

Johan LiljaCEO